The employees went through an extensive ten-block training and visioning program. Three principals of service instilled in the vision were:
- We are not in the business of cooking and serving food. We are in the business of building memories.
- Understand the 10-10-10 Theory. You can ruin in 10 seconds what it took us 10 years and and 10 thousand dollars to build up. CONVERSELY, in 10 seconds you can provide what would take us 10 years and 10 thousand dollars to build up.
- When you place food in front of our guests, know that they probably hired a baby sitter, drove 40 miles, and were on the waiting list for an hour. It had better be good.

